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Dec 01 2008

Estas Navidades ahorra comprando online

Posted by: Ignacio in Marketing Online, tags: ahorro online, comprar online, internet

Según datos de Nielsen, más de 875 millones de consumidores han realizado compras online, por lo que el número de consumidores online a crecido un 40% en los últimos dos años.

Los productos más comprados en la red son: Libros (41%), ropa / accesorios / zapatos (36%), vídeos / DVDs / juegos (24%), billetes de avión (24%) y equipos electrónicos (23%).

¿Sabías que quienes se decantan por las compras online pueden llegar a ahorrar hasta un 24% sobre el importe total de la compra?

Según un estudio de Deloitte, el 63% de los internautas utilizará la red esta navidad para comparar tiendas, precios y productos. Sin embargo, sólo uno de cada 10 culminará el proceso de compra enteramente por Internet. Los principales usuarios de las compras online navideñas son los españoles de entre 35 y 44 años, si bien el uso de la red se ha disparado en todas las franjas de edad, excepto en la de los mayores de 55 años.

El regalo estrella de las próximas navidades en Internet será el libro, seguido de la música y la ropa. También la tecnología, tanto reproductores mp3 como DVD y videojuegos, ocupará un lugar importante en nuestras compras.

Además, las compras online te permitirán ahorrarte un buen dinerito. Según la web mundoofertas.com, rastreando en Internet se puede lograr un ahorro en los regalos navideños del 24%.

Mi pregunta es: Si nos podemos ahorrar hasta un 24% en nuestras compras si lo hacemos a través de Internet, ¿por qué nos empeñamos en huir de Internet y las nuevas tecnologías? Con la que está cayendo, buscar el ahorro es la mejor forma de llegar a fin de mes.

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This entry was posted on Monday, December 1st, 2008 at 2:43 pm and is filed under Marketing Online.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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