todo online

May 20 2009

La inversión online crece pese a la crisis

Posted by: Ignacio in Marketing Online, Uncategorized, tags: Add new tag, inversión online, Marketing Online, mercado online, publicidad online

Según publica el portal www.marketingdirecto.com el mercado publicitario online alemán creció un 11,2% en el primer trimestre del 2009, alcanzando un volumen de 340 millones de euros, según datos de Bitkom.

Por otro lado, www.brandlife.es publica que la inversión online en España alcanzó la cifra de 139 millones de euros en los tres primeros meses del año 2009, lo que supone un incremento del 3,6% respecto del mismo período del año anterior.

Dentro de la inversión online en nuestro país, el search marketing, es decir, la inversión en enlaces patrocinados y buscadores, se perfiló como el principal motor de la industria interactiva alcanzando una inversión total de 73,74 millones de euros, lo que supone un 5,3% más que el volumen alcanzado en el primer trimestre del 2008. Asimismo, los formatos gráficos también vieron incrementada su inversión, alcanzando un volumen de 65,81 millones de euros, un 1,8% más.

Volviendo al mercado alemán, destacar que los sectores que más invirtieron en online fueron el sector del turismo y la gastronomía (46,1 millones de euros), entretenimiento y medios de comunicación (43,5 millones), comercio y venta a distancia (41,6 millones) y el sector financiero (40,6 millones).

Por lo tanto, cabe decir que a pesar de la crisis, los anunciantes ven al medio online como un medio rentable y atractivo, al contrario que sucede con el resto de soportes publicitarios.

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This entry was posted on Wednesday, May 20th, 2009 at 8:17 pm and is filed under Marketing Online, Uncategorized.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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La inversión online crece pese a la crisis

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